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Day 2: ASCIM-Conference #1:

“Become the Innovation Leader of your Organization”

Day 2 Monday Feb. 22nd

​Learn from success stories and share experiences with some of the most innovative companies in the world. Four main themes will help you better understand how to strengthen your innovation
    • Strategies for Creativity & Innovation
    • Innovation and Creative Processes

Location: W District

08:00 AM
VIP Breakfast (by invitation only)
09:00 AM

Aj. Petch Osathanugrah

President of Bangkok University

Pichet Durongkaveroj

Minister of Sciences and Technology of Thailand

09:30 AM
Do you want to stay ahead of the curve and get the latest insights on innovation management? Do you want to expand your mindset, skills and toolbox on innovation? Do you want to get ready for the future of innovation? Then, you should join my Innovation Upgrade Talk! In this session you will get an overview of the current innovation trends and a crash introduction on what you can do to improve your innovation capacity to the benefit of yourself as well as your company.

Stefan Lindegaard


10:15 AM
Coffee Break - Networking
10:45 AM
Developing an Open Innovation culture   
Why becoming better at mastering a more open and collaborative innovation approach can deliver a competitive advantage ?  What are the key levers to implement in order to develop the right Corporate culture ? Who are the key stakeholders of the enterprise ecosystem to involve ?

Martin Duval

President & COO Bluenove FRANCE

Open Innovation Readiness Assessment Model (OIRAM)
Open innovation is an idiosyncratic and multi-faceted phenomenon that can hardly use as a universal tool or approach for all companies. The biggest question that most companies encountered is “Are they ready for this open innovation?” The Open Innovation Readiness Assessment Model (OIRAM) is developed to assess organization’s readiness level regarding the implementation of collective invention strategies and to assist them in opening their innovation logics. However, one thing that organizations need to be aware of, ready does not assure the success of the implementation process. It rather helps to be better prepared for it.

Naphunsakorn Waiyawuththanapoom

Researcher & Innovation Strategist IKI-SEA

Open innovation as a tool for Business Ecosystem emergence

Nowadays, Business Ecosystem (BE) as an organizational form has become a strategic objective for a growing number of both SMEs and big firms. Innovation management improvement is the first explanation of this enthusiasm. However, to achieve this goal, actors involved in the process must overcome the multiple challenges associated with BE development. Among these issues, emancipation of inter-organizational relationships from cooperation to co-evolution appears of critical importance to build a collective innovation program. This explains the central role of open innovation in BE emergence. Therefore, help companies build their BE means supporting the implementation and management of collective innovation logics. In order to do so, scholars multiplies empirical analysis (case studies and qualitative approaches) to better understand the enhancement of inter-organizational relationships. What are the required conditions to generate a co-evolution process? What are the steps to bring actors to co-create innovations? Are open innovation logics sufficient to successfully emancipate inter-organizational relationships? All the answers will be discuss during the roundtable.

Xavier Parisot

Researcher & Innovation Strategist IKI-SEA - Bangkok University THAILAND

Making Open Innovation Work

Stefan Lindegaard


Open Innovation is dead long live business ecosystems!

Imagine a world in which open innovation would be clearly understood and widespread among all companies around the world! In such a world crowded of open innovation black belts, open innovation would not be anymore a source of competitive advantage. In such a world, nurturing your business ecosystem would be the only enduring source of growth i.e. value creation. Indeed, the very purpose of business ecosystems is to nurture continuous and collective innovation. The concept of business ecosystem embraces various practices that are put under the umbrella of open innovation but it does not focus on how to make collective and/or open innovation (micro) but rather on how to allow innovation to happen (meso) within the ecosystem. If your ecosystem is healthy it will provide various spaces of opportunities for you and your partners and innovation will flourish everywhere. Thus, forget open innovation and focus on your business ecosystem! 

Thierry Isckia

Professor Telecom Business School FRANCE

10:45 AM
This session will provide tools for working through strategic brand development questions by using collaborative activities to reach a meaningful brand affirmation. How to identify the real brand problem to be creatively solved ? How to get the organization to express their goals in a meaningful way ? How to focus on audiences to gather unique brand insights ? How to develop creative and meaningful brand directions ? How to evaluate brand success ?

Pierre Balloffet

Professor HEC Montreal Mosaic - Creativity and Innovation Hub

11:15 AM
Customers drive innovation, that thing we know. What we do not know is what lurks beneath the customer’s conscious needs and wants. Traditional research can only reveal insights that are traditional and ineffective, leading managers and entrepreneurs to creating tired ideas that are simply incremental in nature. To truly innovate, you need to dive deep into the recesses of the customers' minds and swim in their imprints - which are the strongest mental and emotional associations they have for your products and services. These imprints, formed when they were still young are the ones that truly drive customers' behaviors. In this talk, you will learn how companies from all over the world innovate by taping into imprints.

Aaron Palileo

Founder Bootleg MANILA

11:45 AM
SCENT not only brings back memories but also evokes emotions. Talking about the POWER of SCENT and how we can use it to create sensorial experiences which help connecting with people deeper.

Chalida Kunalai

Regional Fragrance Manager - UNILEVER & Co-Founder - Tête et Nez THAILAND

12:15 PM
Online and offline are blurring together, whether you live in Asia, Europe or the United States. It is key for you, your work, and your brands to keep up with this evolution. will present you the latest (digital) trends in the advertising industry, but also what major differences there are between Asia and the rest of the world. And what different cultural markets can learn from one another. Easy to understand, no mumbo jumbo predictions, but hands on trends that are changing the advertising world right now.

Bert Callens & Rindert Dalstra

Co-Founders of Creative Criminals - BELGIUM

12:45 PM
Lunch @ Beat Hotel Restaurant!
01:45 PM
Democratic design manifests the business idea of IKEA. It’s about offering a range of well-designed, functional home furnishing products at prices so low that as many people as possible can be able to afford them. The IKEA concept aims to make the distance between the supplier and the consumer as short as possible, by combining the possibilities of the supplier with the needs of the customer.

David Wahl

Designer - Product Development & Technology Services IKEA (Shanghai)

02:30 PM

Aziph Mustapha

Chief Executive Officer Malaysian Foundation for Innovation (YIM)

03:00 PM
There are several challenges that established companies face when it comes to planning and executing innovative ideas. Do our companies have only one choice: Depend on a charismatic leader like Steve Jobs? How are start-ups able to do? How can we modify the DNA of established companies in a manner that makes them focus equally on Short Term targets and Longer term sustenance through innovations.

Ravi Arora

Vice President, Group Technology & Innovation Office Tata Group - INDIA

03:30 PM
Coffee Break - Networking
04:00 PM
Innovation is a complex process which can be translated as the development of new and more effective solutions, such as products, processes, and services for the market, organizations, institutions or the society. Usually, innovation comes from ideation, the production of new ideas by creativity.
Ultimately, the transition from creativity to innovation requires prototyping steps which are useful to test and try the feasibility of these new ideas. The flipped or reverse classroom is a good example of prototyping in the world of education. How is possible to transform new ideas of teaching into pedagogical innovation when institutions and their programs are build for academic methods ? Translating creativity into innovation depends of many things, including the transformation of the state of mind of people and their managerial organisation. So, understanding how pedagogical innovation is taking place in universities or schools is therefore a great source of inspiration for all companies and institutions.

Jean-Charles Cailliez

Professor Catholic University of Lille FRANCE

Innovation usually stems from the belief that something could be either improved or fixed. An innovative solution is a disruptive way to fill a gap between reality and opportunity. So, how come your stakeholders do not support it, or grow quickly weary of it? Usually because of two mistakes : - innovators underestimate the interval during which their innovation is sheer disturbance - they adopt a reassuring but inappropriate business model to measure their innovation. So, this is what the Butterfly processes are about: understand what value is actually created and at what cost, and then align stake holders instead of seducing them.

Edouard Le Marechal

President Crea France - Tangenciels FRANCE

04:30 PM
The diffusion of connected smartphones has shifted the balance of power from companies to consumers, and the only way to survive in such a disruptive landscape is to foster a sense of continuous innovation and invention, and to rethink how we make and market our products & services. If companies don't transform themselves, they run the risk of being disrupted by new companies with innovative business models.
Today Gen-Yers (aka Millennials) represent the largest segment of the global workforce, and in order for incumbent industries to fully realize this demographic dividend, they need to engage these young people in a total different way. Let's explore why Gamification, with it's transparency, scoring, and instant feedback mechanisms, is an effective framework in which to unlock the innovation potential of these talented digital natives.

Robert Zepeda


With the aging population, industries in the West have been facing increasing challenges in the field of inter-generational knowledge transfer. As the baby-boomer working population begins to retire, younger generations need access to their knowledge and experience before the older generation leaves the workplace. Given the knowledge-intensive nature of the aerospace industry, it is crucial for organizations to find ways to capture key knowledge and competencies or risk losing them.

Alice Niyizurugero

Researcher Professional - HEC Montreal CANADA

05:00 PM
Closing Keynote:
Disruptive innovations at NASA
Juan Roman  - Deputy Director of Engineering at NASA Goddard
Space Flight Center - NASA - USA

Juan Roman

Deputy Director of Engineering at NASA Goddard Space Flight Center NASA - USA

06:00 PM

Vincent Ribiere & Francis Gosselin

What did we learn today?